Simply put, optimizing a website is important and is built around keywords that are valuable to a website and to the products or services it is trying to provide. By focusing on main keywords or key phrases for a business, and expanding on them over time, can improve the amount of visitors a website receives, in turn increasing profits or simply improving its popularity if it is an information website.
SEO is valuable, and means a way of making a site appear at a higher ranking in search engines such as Google, Yahoo, AOL etc. Using this important type of online marketing can reap great benefits. It takes time to learn and time to complete, and is a constant job to keep a website performing well above competitors.
Regular updates to content, how many hits or visitors it currently receives, click through rate from links to it on other sites that are of high quality and relevant; these are all things that a search engine will take into consideration, so it is clear that it is not only the onsite content that is important. And despite all of this, there is never a whole guarantee that a website will be ranked at the number one top spot.
Keywords should usually be included, in the very least, in a page title, in the first and last sentence, headings on the page and in meta tags which are found in the page html or coding. In addition to this, the meta tags are important with the html itself needing to be neat and clean so that search engines find it easy to visit and evaluate a site. This is fairly basic optimization and should be the very least work done.
Alternative things that are also very important is that pages containing lots of text or very little, will mean a search engine will struggle to crawl that page. In addition to this, web pages built using or containing flash, java-script or frames will make it hard for a search engine too.
There are other things to consider in order to carry out the optimization process. It is equally important to manage the off site SEO too, which involves things like writing articles to get links back to the website from other relevant and good quality popular sites. Registering with smaller search engines and submitting the domain or specific pages to relevant directories also helps.
Of course human visitors are important. A site needs to be useful to a visitor, and part of SEO is to manage the content, ensure links are fully working and that errors are not apparent. Keeping a site up to date and relevant is not only vital to search engines, but to the actual visitors looking around a site.
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