Getting listed on Google’s first result page is the goal of any search engine optimization campaign. If you have taken the time to find the best keywords for your website, you probably have a very long list with many keywords. That automatically leads to the following question:
For how many keywords should you optimize a page?
The answer to this question is simple: one. A single web page should not be optimized for more than one keyword. Of course, that keyword can consist of several words, for example “buy inexpensive golf shoes”.
If you have optimized one of your web pages for that keyword (it’s actually a key phrase) then you should not optimize the same page for other keywords.
It’s much better if a web page is highly relevant to one keyword than somewhat relevant to many search terms. If you concentrate on one keyword per page then it is much more likely that your web page will get a top listing on Google for that keyword.
If you also want to get high rankings for your other keywords such as “brown golf shoes”, “golf shop” or “golf equipment” then you should optimize other pages of your website for these keywords.
You will get the best possible results if you optimize different pages of your website for different but related keywords.
You should always optimize your web pages for a very targeted keyword that consists of many words. A keyword that consists of many words is called “key phrase”. This has several advantages:
- It’s much easier to get high rankings for targeted key phrases because the competition is not as fierce as the competition for one word key words.
- Key phrases attract much more targeted website visitors. People who search for “golf” might be interested in magazines, clubs or even a car. People who search for “buy inexpensive golf shoes” are looking for inexpensive golf shoes and they are ready to buy.
- By optimizing your web page for a key phrase, you automatically optimize your web page for the parts of that key phrase. For example, your web page will automatically be optimized for “golf shoes”, “inexpensive golf shoes” and other keywords if you optimize your page for “buy inexpensive golf shoes”.
The more pages you optimize, the better. If many pages of your website have been optimized for many related keywords then your website will look relevant to the topic of your keywords (in this example: “golf”). If search engines think that your website is relevant to a special topic then it will be easier to get high rankings for the individual keywords.
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