Search Engine Optimization is an all encompassing strategy that brings together external (off-site) properties (YouTube, Facebook, Twitter, Squidoo, etc.) and funnels traffic to your website.
The goal of all online marketing effort should be to reinforce the message of your primary website. When you surround your site with content-related information that points back to your site as the main source, you will see an increase in organic web traffic.
SEO takes time; sometimes even months to see results, but the benefits to your site remain indefinitely. If you do not recognize any of the company logos illustrated in the above marketing funnel, I would encourage you to visit the sites and open a free account. Start using these properties to funnel traffic to your website.
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